The first time I used the app, I chose to use the app’s camera feature. My backyard is filled with thin trees that are 100 feet tall with light brown bark and dark green leaves. Capturing a memory that is attractive is a great accomplishment. Photography gives people the satisfaction of being creative. On VSCO, users tend to share more professional, interesting photos rather than ones of themselves or with other people rather than ones of themselves or with other people, as seen on Instagram. However, Instagram is directed to people of all ages rather than VSCO, which is more for teenagers/adults. Instagram is also a social media app used to take, edit and share photos. VSCO, a social media app used to take, edit and share photos, has brought out the more creative side to photography and editing skills.
Whether it’s liking pictures of people’s food from five star restaurants around the world, or watching a video of someone is skydiving, I’m always caught up in the gossip. “Like my dad used to tell me, ‘What you put into it is what you get out of it.When I wake up at 7 a.m., the first thing I look forward to is scrolling through my feed on Instagram, Twitter, Facebook and even VSCO. “They’re constantly uplifting artists using their products, and they do it in a genuine way.”Describing the curation at VSCO, Moore says that, “Our curators go through millions of photos a week and identify what’s great, or interesting content.” Of course, this may not always be the most beautiful photo, Moore says, “But it’s an honest image.” Which then gets passed onto the social team, who helps surface it.Īnd if you’re wondering how you can get your images noticed by the VSCO curators, the best advice Moore has is to create and participate. “Being part of the community is the best place to get discovered,” he advises. And with the help of the VSCO curation process, it’s easier than ever to find the type of images you want to be inspired by. “Their social team does a great job of reaching out to the community,” Chin says. This sort of artistic freedom is what keeps creative users like Chin plugged into VSCO, whether it’s by posting his own images or just browsing to see what other photographers are doing out there. You can just explore to your heart’s desire.” There’s no attachment to followers or likes, which I love. “It seems that their team spends a lot of time with curation, and rightly so. Having began using the app - like most - as a photo editing tool years ago, Chin describes his current use of VSCO as his main source of inspiration. “The grid is what blew me away it’s my homepage on my browser,” Chin told me. Photographer and avid VSCO user Patrick Michael Chin says VSCO never lost its authentic touch. An Inspiration Platform for the Creative Community
If your business is trying to connect with teens and young adults, creating a strong brand presence on VSCO could become a key component to your social media marketing strategy.
Marriott’s Travel Brilliantly grid is a gorgeous collection of travel photography, and an excellent visual content marketing channel for their millennial audience. Creating a presence on VSCO could help your business stand out as a leader in visual storytelling, while also appealing to a younger audience. Unlike Instagram, VSCO isn’t filled with brands (yet). “Want to get to know a teenager? Stalk their VSCO!” A perfect testament of teens using the platform in an honest way is with the Hall Pass Collection, a genuine look at everyday high school life, encouraged by VSCO. People’s names will always stay on their images, so there’s no content theft.” And according to Hughes, “This leads to an interesting space where millennials and photographers alike can post images freely,” she told me. “We intentionally wanted to make a safe space to create. One of the reasons teenagers like my cousin and Hughes are so into VSCO is that they can be anything they want to be on it, Carter told me. With the majority of the platform’s team consisting of artists and photographers, the company’s ethos revolves around a “quality over quantity” strategy, while choosing to promote the most interesting content on the platform.
HOW MUCH IS THE VSCO APP PROFESSIONAL
One of the ways VSCO caters to both professional and young aspiring creatives is through its thoughtful features, which tend to protect the user and their content over all else. Typical VSCO Grid’s for teens include a lot of Snapchat filters and selfies
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